The Royal Canadian Mint needed a way to celebrate Canada's 150th birthday and promote it's products in a way that set it apart from the many organizations wanting to do the same. We decided on an integrated campaign centered around a digital hub that highlighted a series of coins commemorating the events and people that have shaped the nation. Also included was a contest that called on the public to translate their passion for their nation into an original drawing. The five winning designs would then be imprinted on a new set of coins and be released into circulation across Canada.
Company: Cossette
Role: Interactive Creative Director