For the release of their Canadian Arctic Expedition series, the Royal Canadian Mint wanted to create something groundbreaking while making coin collecting and history irresistible to children. Our solution was to invite children into an immersive experience that transformed them into arctic explorers. The adventure wove truth, fantasy, and Inuit mythology together in unexpected and intriguing ways. Users had to unlock 4 magical coins in a 72,000 pixel wide parallaxing website, seamlessly delivered on both desktop and tablet using HTML5.
The adventure continued offline with teaching material that was sent to schools across Canada including games, collector's cards and a nationwide contest. In addition to this we also created a branded mobile game called 'Catch-a-coin: Arctic Edition' in which users had to catch, unfreeze and store the right coins in their collection.
Company: Cossette
Role: Interactive Creative Director
AWARDS 2014
One Show
Silver - Website / Other Consumer Goods
Merit - Website / Branded Games
Cannes Cyberlions
Bronze - Craft / User experience
Bronze - Craft / Illustration and Graphic Design
Clio Awards
Silver - Digital and Social / Microsite
Silver - Digital and Social / Games
D&AD's
Yellow Pencil - Digital & Mobile
Digital Marketing Awards
Gold - Websites / Microsites - Corporate
FITC
Best of show and best in design
Adobe Cutting Edge Award
Google Creative Sandbox